Saturday, May 15, 2010

For Martial arts classes in the UK, what would you pay for a) personal tuition and b) group classes? Thank you

I would like to know what students think so I can price accordingly. I teach tai chi chuan (yang and chen) karate (shotokan and wado ryu) and kung fu (wing chun). My clases are in Birmingham and I want to expand the business, but everyone has a different view on what a good price is! Thanks!

For Martial arts classes in the UK, what would you pay for a) personal tuition and b) group classes? Thank you
i only know the answer to shotokan karate because i do it. in shotokan at my club it costs £4 for 2 hours, for a group class. but their are only 6 people at the club i go to.


but there are other clubs near me that charge £5 an hour(rip off)


if i was you i wouldn't pay more then £5 for 2 hours.
Reply:I wouldn't bother with personal tuition - you need plenty of partners/opponents of different skill levels and mind sets.





I would pay up to a a fiver a session. You can get Western martial arts lessons in Swindon for that (longsword, dagger, shield etc)
Reply:Wado-Ryu £8 a class. Used to be £2, but that was a long time ago :-)
Reply:Aim for a dojo price if you are confident.





But i would suggest that you get your reputation strong with a couple of strong kids, then you can charge higher with a dojo rate.
Reply:The prices that you can charge should be subject to a few things.


Size of the class


Location- If you are using top class facilities you may need to charge more. Sports Centre compared to draughty Church hall?


Your Qualifications- Like it or not, people will place a lot on your qualifications and where you got them from.


Advancement of your students- what can you offer your students by way of advancement. Do you have access to more senior instructors?


Would you offer incentives to families or monthly payment schemes. I pay £40 per month for 2 sessions a week for me and my two sons. (If I paid by session the individual class rate would be £4 for me and £3 each for the kids)
Reply:hard for me to answer seeing as all martial arts in my local area now seem rather expensive by comparison lol





Several years ago i did Shotoken karate which was £4 for an hour session.





About 2 years ago i did Goju Ryu Karate that was about £6 for a 2h session





Muay Thai i did for a while that was actuall something like £8 for an hour and a half session, but its one of the top tahi classes in the country ( several of the students there are champions one of them was in the england under 18 international Thai boxing team)





If anything i'd suggest you *Sneakily* look around other martial arts groups in the area and find out what it is they're charging. No point getting a rate online because all areas may charge different. If you can compare it to local groups you can find a good median price to go for.
Reply:£3 to £3:50 and don't bother with personal tuition can cause problems that you want to avoid
Reply:There are so many factors involved in developing a pricing strucuture, I'm not sure that anyone on this forum will be able to give you a definitive answer on what you should consider charging.





In general business terms though, a couple of things you should look into before making your decision are:





1) The demographics of the area you will teach in i.e. population age, educational level, income level etc.





2) Similar competition i.e. other marital arts in the area and their programs and pricing structures





3) Other competition i.e. other activities that may take potential students away such as gyms, fitness clubs, etc and their programs and pricing structures





This should give you a range and an idea of what the are you intend to teach in will tolerate based on what is there. You then have to decide what you believe you can offer that will make you unique, or competitive in the same market and build your progam and pricing accordingly.





Many businesses play with different program offerings and pricing strucures at the same time to see which is the most successful in attraction and retention.





Good luck





Ken C


9th Dan HapMoosaKi-Do


8th Dan TaeKwon-Do


7th Dan YongChul-Do
Reply:The answer to this question not only relies on the quality of the teacher, but also the facilities that the students are expected to train in, the length of the lessons and any other extra curriclae thrown in b y the instructor.


I personally charge £5 per lesson (for an hour and a half tuition)


Then for any personal tuition (£20 to £40) depending on comlexity and advancement of students. Always remember to take into consideration the rent and personal liability insurance. Pass this cost onto your students through individual licience and insurance (say, between £20-30 per year) and take into account the revenue gained from belt gradings (say £20 a shot).


Don't look to milk your students like the provebial cow, but as long as you have the rent and insurance payments covered, a decent student base can take up to one year to establish. And by keeping the costs down, you not only gain loyalty from your students and increase the market of affordability throughout the community you teach in.





Good luck chap!
Reply:People don't really use karate or kung fu in the UFC. Seems they don't really work so well as fighting systems. On the other hand they both traditionally seem to have a high emphasis on honor and behaving appropriately. It seems therefore if you are true in spirit to them you should charge little or nothing. Because this is how much they are worth in a real fight.


No comments:

Post a Comment